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Uber is Adding New Safety Features Following the Death of a University Student

After the road incident of a college student, Samantha Josephson, who mistakenly ridden on a vehicle which she thought was her Uber. The ride-sharing company is adding a number of new safety features. From now on, the Uber app will send push notifications which will contain the details of the driver including license plate number, vehicle type and color. It says that it will also remind people to confirm they are getting into the correct car.

The Uber Mobile Application

The Uber mobile application; Image Source:

We all know about this time saving ride-sharing app Uber. It is for fast, reliable rides in minutes, day or night. Almost ten-year-old company soon grew so fast to become the highest valued private startup company in the world. It employ people everyday who drive their own personal vehicle to take others on trips from one place to another.

You need to tap of a button of the Uber app via any smartphone device to send a request to hire a private driver to pick you up and give a ride to your destination. A nearby driver often accepts your request and arrives to pick you up within minutes. It was Launched in San Francisco, California. Currently it is operating in 677+ cities in 77 countries. In addition to helping one get from point A to point B, they are working to bring the future closer with self-driving technology.

From the very beginning Uber is always concerned with its customers safety. There are so many safety features in the app. The moment a Uber driver accepts your ride request, you will get his details including the cars’ license plate number. If you want you can share your trip details with your loved ones.

You can even track your trip during your ride. Help option is also available in the Uber app through which a specially trained team is available 24/7. Reach them in the app, about any problem related to your last trip or with any questions or safety concerns, day or night, they will reach you back immediately.

The 21-year-old Samantha Josephson a student of University of South Carolina

The 21-year-old Samantha Josephson a student of University of South Carolina; Image Source:

Unfortunately, despite of having all these safety features, a very unpredictable incident happened in Columbia, South Carolina. According to police, a student of University of South Carolina, ordered an Uber at around 2 a.m. on 31 March, 2019, outside a popular nightlife hub which was close to her university campus.

From surveillance camera footage, it has been observed that, a black Chevrolet Impala stopped beside her Josephson got inside the vehicle. Police confirmed that the Impala was not her Uber. Twelve hours later, Josephson’s friends reported her missing. Two hours after that, authorities found her dead.

It was no fault of the popular ride-sharing app Uber. It seems that lack of awareness was the biggest reason which drag her into this life taking danger. But no need to mention that Uber community is also heartbroken due to this incident like us.

That’s why in partnership with Uber, the University of South Carolina launched Campus Safety Initiative: a public awareness campaign about steps people can take to avoid getting into the wrong car. The company is creating dedicated pickup zones on campus which will have law enforcement officers stationed nearby to ensure safe travel.

The “Check Your Ride” push notification; Image Source:

Whenever you order for Uber ride through the Uber app, you receive the driver’s photo, name, the car license plate number. But due to lack of awareness, many people seem to forget to check those information. For increasing awareness, Uber is adding a new push notification to remind those absent-minded riders to double check those information before their car arrives.

In case, you somehow ignore this push notification in your mobile, Uber is putting a clear message in the app, starting from the moment you get matched with a driver until the moment you start your trip, to remind you how to confirm the right car.

 Clear message in the Uber app to remind how to confirm the right car

Clear message in the Uber app to remind how to confirm the right car; Image Source:

It’s no secret that Uber has been grappling with numerous sexual assault complaints against its drivers. A CNN investigation has revealed, at least 103 Uber drivers have been accused of sexual assault.

To overcome these issues the company checks the background of its drivers and roll out safety features to quickly connect users to emergency services if they found themselves in a dangerous situation. This way Uber is always increasing their efficiency regarding its customers safety purpose. No wonder why Uber is still one of the most popular ride-sharing app.


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